Vexing Advertisements

Posted: May 30, 2012 in Uncategorized
Tags: , , , ,

“Life is as tedious as twice-told tale, vexing the dull ear of a drowsy man.”~ William Shakespeare

As of lately, I have been noticing this bombardment of television advertisements for online dating sites. More specifically, match.com.

It is one of the more popular and well known websites for singles who are looking for dating and relationships.

But this commercial has annoyed me since the first time I noticed one of the actresses giving a “testimonial” to the website.

She says something similar to the following:

“I’m not looking to date a bunch of guys. Just the right ones.” 

Simply annoying. After all, the whole construct of dating is to FIND the right one. Whether or not a person does when they date is clearly a personal choice.

I am not a member of match.com and I probably never will be. I’ve only signed up for ONE dating website that was supposed to be FREE, but really wasn’t. And truthfully, I didn’t find anyone that caught my eye.

But I am going to safely assume that match.com takes you through a journey of your likes/dislikes and then “matches” you up with someone that has given the same answers as you, believing you are a good fit.

It is a business and they do what they do. But still, if you are “dating all the right ones” then what in the world is the point to continue to use an online dating service? If you found the right one based on your matches, isn’t that enough? Why would you continue to date if you have “found the right one”?

Stupid.

I’m not saying that people who use these websites are lame, but what I am saying is that this commercial that I see over and over and over again… IS lame. Or am I wrong?

Yes, match.com is a business. And they do what they do and offer the possibility of dating and relationships. And I know that sometimes things work out in the end and two people who have found each other have fallen in love and get married and have their happily ever after. Most certainly, match.com has its own ways of measuring their business with success. And that’s fine. I believe that they say 1 in 5 find matches that they are happy with. Sounds like pretty good odds, right?? I just think that the marketing tool on television is a little FUBAR. Just the one commercial.

Naturally, match.com will want to continue in gaining business by having people join the website. I have no idea just how many have joined, neither do I know how many couples have successfully found one another and it lead to a happy life of marriage. I am sure that it has happened. I won’t dare say that it hasn’t because that is not something that I know.

It is my personal opinion that the woman that they’ve probably hired to give that kind of statement, honestly isn’t all that attractive physically. I know that they try to make things full of glamour and what not. That’s the point. Attract as many potential members as possible.

But its a little nuts to have someone say, “I don’t wanna date guys, just the right ones.”

Dating has come a long way. Most certainly things have changed from what I believed worked in the world.

I was sharing a story with someone just yesterday about how a few years ago,  I would go to the club and when I found some woman that I thought was attractive, I would buy them a drink. I would tell the waitress that I wanted to buy them a drink, and I would watch from beginning to end. From the pick up at the bar all the way to the delivery of the drink to the woman. Anticipating that the woman would at least sit next to me and have a conversation. THAT NEVER HAPPENED. 

But that’s how I thought it worked. Geez, how wrong was I? To me, that was money well wasted. And after a few times of that happening, I quit doing it and saved my money in the long run.

Whether or not online dating works, is not the subject for this blog post. It’s the fact that I’ve lost count at how many times I’ve rolled my eyes into the back of my head hearing this stupid commercial. And for those who are successful at it? Congratulations.

 

 

 

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